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Industry Discussion

Be Found

These days the internet is by far the most common and useful tool to find businesses and service providers. Getting online with business listings is particularly important to your business as it will deliver customers and sales to you.

Business listings enable you to:

  • increase your online presence and improve incoming traffic to your website, which will greatly improve your internet search ranking;
  • show up in customer search results - usually instant as most business listings provide quick listing processes;
  • establish your brand by creating consistent attractive adverts;
  • advertise your business for free or for a low cost;
  • network and interact with your social media such as Facebook, Twitter, LinkedIn, etc;
  • connect with your customers as they can find and connect with you from numerous sources - most directories provide a mechanism to contact you directly or via their service;
  • tap into local, state and international searches, depending on your market;
  • get connected with other business owners – share ideas, get support - many sites offer the ability to link, affiliate or partner with other members;
  • get referrals from networks created on the various business listings;
  • test sources of advertising and constantly monitor and refine your advertising sources and methodologies;
  • drive traffic to your business website - good business listings will help you get traffic to your site;
  • understand consumer behavior and trends;
  • identify problems in your marketing approach;
  • establish basic information about what works and what does not work, tie this into your overall marketing strategy and performance.

As a final suggestion, work with experts to help you maximise your online presence. This may include web designers, editors and digital media consultants who provide specialist advisory and management service to help your business and to optimise your web presence. Arguably, there are lots of benefits associated with search engine optimisation.

When Establishing Your Business Listings:

  • Avoid inaccurate or misleading information;
  • Avoid "hurried" listings – each one should be thought through and be well presented;
  • Avoid inconsistent messages – make sure your data is consistent and always up to date;
  • Provide information which is clear and easy to understand;
  • Standardise your brand – use consistent messages, text, font and logos;
  • Keep your listings up to date and remove the ones that don’t work for you;
  • Avoid business listings that are not relevant to your business;
  • Consider paid listings. Paid directory listings tend to offer more features than free listings and are likely to be more effective as you can usually provide better information on which your customers can do their online searches.
  • List in good directories, good directories will pass the "Google test" – i.e. directories that have quality content that offer something of value to their visitors / customers.
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Free Business Listings That Really Work

Broadcast your business

You will reach a wider audience than ever before by listing your business on HirePulse. Creating an ad is simple; specify the services that you provide and be listed on the website immediately.

Chat online with customers and other businesses

Chat with your customers online or chat with fellow businesses all around Australia. Your business listing will give you access to HirePulse's unique chat functionality just by logging onto the site, customers that view your ad will have the ability to interact with you directly.

Connect with social networks

Expand the reach of your business listing with Facebook, LinkedIn and Twitter. Associate and link your existing profiles (professional and personal) with your HirePulse advertisement to connect all of your online marketing campaigns.

Get targeted enquiries anytime

Customers that view your business listing will be able to send you an enquiry directly from the site. Make sure you don't miss another opportunity; sign up to HirePulse now and make sure that your customers can reach you at any time of day.

There are over 2 million service providers in Australia. Be one who is found and get in the search lane with HirePulse today.

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Enter your name (or the name of your company) to sign in and use HirePulse chat. Your name will be visible only to service providers when you initiate a chat with them.

At any time you may change your status to "offline" to appear offline to service providers that you are currently chatting with. You may also sign out at any time to completely cease communications.

After you have signed in you may navigate to service provider advertisements to see whether they are online and initiate chat sessions with them from there.