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Why Did Google Really Buy Motorola?

Yesterday Google announced that they have purchased Motorola Mobility, one of the world's leading mobile device manufacturers, for a total of US$12.5 billion. Google has essentially purchased a 30% share of the Android mobile hardware market, a huge move in itself. At a time when competition between mobile phone manufacturers is at its most intense in years, why would a predominantly software focussed company choose to enter this volatile market? The real reason is anyone's guess and it's unlikely that we'll ever know the real answer. However, there are several factors that could give Google a huge advantage against its biggest competitors, especially Apple.


By Mason Yarrick, Technical Director at HirePulse on 16 August, 2011

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