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Can Your Business Benefit from Further Education - Gratis?

Yes! It can be free.

As a small business owner, it's hard to find time (and money) outside of running the business to get the higher education that keeps you competitive against other businesses that may have more resources at their disposal. What's important here is to get the education, not necessarily the formal degree. After all, you don't really need to impress anyone at a job interview; what you need is to run your business smarter.

Help is at hand.

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By Nick Rossetti, Director at HirePulse on 13 January, 2014

Where is Social Media Going?

Just to put you in the right mood, did you realise that by the end of 2013 there will be more mobile devices connected than there are people on earth (source CISCO) and that Facebook now has more than 1 billion network users? Surprised? The Social Media industry is changing rapidly and businesses are quickly learning they must have an online presence and that through social media they can build an online community to develop new relationships with their clients and stakeholders. However, with so many new platforms appearing, the question is where to focus your efforts. The key to answering this question is to understand where this market or industry is going. Here are some trends to think about so you can invest your time and money on a viable social media strategy.

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By Cary Rossetti, Managing Director at HirePulse on 05 November, 2013

Do You Have a Social Media Strategy?

Congratulations if you have one as this is the first place to start in developing an effective social media campaign. If you don't, but are trying to develop one that will ensure your social media is successful, then this article will help you. There are a number of steps you need to take to get there.

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By Cary Rossetti, Managing Director at HirePulse on 05 November, 2013

Promote Your Business With Google+

First of all, what is Google+? According to Martin Shervington who runs his own successful marketing business in the UK and the USA "Google+ is something different". For business, Google+ helps you attract new customers and to improve your relationships with existing ones by making it easier to connect with people who search on Google. When taken as part of the total Google offering, it provides a far reaching social network that helps your Google search engine rankings if you have a Google+ account. This is probably because Google are the king of "search". They have all the data to know what people are looking for, how they look and what results they like, which ultimately gives you market trends. Google+ brings people together through three simple tools (1) circles (similar to twitter lists); (2) communities (similar to Facebook Groups); and (3) hangouts or chatrooms with Skype calling capability.

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By Cary Rossetti, Managing Director at HirePulse on 04 November, 2013

Turning Your Customer Leads Into Dollars

Sometimes it is the simplest things we do that make all the difference! Why is it then we tend to make things difficult for ourselves without even meaning to. Good question, simply answered - we don't realise this is what we have done. The old adage ‘keep it simple stupid' really counts when it comes to turning your customer leads into cash. Here are some simple tips to keep in mind on the way you communicate online.

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By Cary Rossetti, Managing Director at HirePulse on 22 August, 2013

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