Collaborative Consumption is the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.
At the basis of this revolution is the Gen-Y driven credo of "What's mine is yours", which has evolved from a culture of growing up sharing, seemingly removing the middleman in a virtual marketplace of peer to peer selling or peer to peer sharing across a number of on-line technologies that provide the trusted platforms by which this can be done.Read more...
Your marketplace is made up of many demographics, of which generation is only one differentiator. However, understanding your market's generation demographic should be the key to your marketing plan as each generation will view your marketing differently. We all know there are Baby Boomers, Y-gens, Z-gens etc, but what does this mean for running your business? A lot! Each group sees the world through different eyes. For example, each group has different attention spans, different ways of looking / interacting with technology, different ability to multi task / make connections and to respond to your marketing material, and ultimately how your products or services might or might not appeal to them.
Because of advances in technology, and the internet in particular, the world is a smaller place where your consumers are free of geographic restrictions. In a sense, the internet is redefining our society and there is unprecedented global visibility. Your customers are changing rapidly too! Consequently, businesses and skills are transforming, and so are the businesses that recognise the power of an online presence.Read more...
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