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Articles About Generation Y

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What's a Piece of Paper Worth?

As Theodore Roosevelt once said,

“Nobody cares how much you know, until they know how much you care".

Throughout school, I was always told that if I went to university, I would get a 'good' job. I worked hard, albeit I could have worked a little harder and found myself at university. The only problem was, I had to think of what I wanted to do for the rest of my life and I had to make that decision quite quickly.

I had always envisaged in high school, that I was going to be a Fashion Editor at Vogue, preferably living off enough income to afford me a new pair of Manolo Blahnik's each week. So I decided to pick a degree that offered the flexibility to expose me to Marketing, Public Relations and Journalism, to fulfil that dream as close as it could.


Collaborative Consumption

Collaborative Consumption is the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.


At the basis of this revolution is the Gen-Y driven credo of "What's mine is yours", which has evolved from a culture of growing up sharing, seemingly removing the middleman in a virtual marketplace of peer to peer selling or peer to peer sharing across a number of on-line technologies that provide the trusted platforms by which this can be done.


Marketing to the Y Generation

Your marketplace is made up of many demographics, of which generation is only one differentiator. However, understanding your market's generation demographic should be the key to your marketing plan as each generation will view your marketing differently. We all know there are Baby Boomers, Y-gens, Z-gens etc, but what does this mean for running your business? A lot! Each group sees the world through different eyes. For example, each group has different attention spans, different ways of looking / interacting with technology, different ability to multi task / make connections and to respond to your marketing material, and ultimately how your products or services might or might not appeal to them.

Because of advances in technology, and the internet in particular, the world is a smaller place where your consumers are free of geographic restrictions. In a sense, the internet is redefining our society and there is unprecedented global visibility. Your customers are changing rapidly too! Consequently, businesses and skills are transforming, and so are the businesses that recognise the power of an online presence.