According to research approximately 45% of adult Australians will experience mental illness at some stage of their life. This equates to one in five that will experience a mental disorder in any 12 month period (ABS National Survey of Mental Health and Wellbeing of Australians: Summary Results). Mental Illness has the 3rd highest ranking in Australia in terms of diseases affecting our population, followed closely by cancer and cardiovascular disease.
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Today business ethic has become a consumer choice issue and we have seen this in companies like Nestle who announced selling fair-trade coffee brand. Social conscience is important to running a successful business! Many small businesses set themselves financial goals, sales targets and yet say nothing about corporate responsibility, but there is no reason for this to be the case. If you elect to adopt an ethical approach then you might as well market this as a key feature to your business culture and success. There are a number of ways you can demonstrate your ethical choices. The starting point is to assess your own actions and those of your company generally. Discovering how you actually stack up against a self-audit can provide you with a foundation to work with and to uncover the ethical issues/social benefits you might provide to some of your customers and business partners.
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