It really is never too late "to have a go". We recently read an article on Yahoo Finance about an 89 year Grandmother in America, known as "Grandma Pearl" who has started her own "spring collection" of "Happy Canes" - a range of designer walking sticks. Grandma Pearl was apparently bored of her old fashioned canes, so started decorating her own to match her outfits. A simple, sweet and novel idea you might think?
Well, when a family friend recommended that she launch a campaign on Kickstarter to roll out her idea she was delighted, and according to Yahoo, "it looks like it'll be a success too, with last check showing her 96% of the way to reaching her target".
Still afraid to take that chance? Why are you waiting?
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When setting out and or doing your annual business health check it is good to understand where your industry or sector sits in the broader market. This is in addition to understanding where you sit with your competitors in the local market.
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As Freelancers, Contractors, Consultants and Small Business Owners we typically see ourselves as relatively self-reliant, which unfortunately can also encourage a somewhat insular view of our business. Typically this leads to an approach of marketing and providing our services or goods by focusing on and ensuring quality and value for money, and encouraging Clients to see these benefits at the first and / or repeat sales. This is great, but somewhat fragile as the "only" strategy.
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