Why Every Small Business Should Have a Facebook Page

Love it or hate it, Facebook is here to stay. One Study has shown that it can be more addictive then alcohol or cigarettes.

Facebook certainly isn't for everyone but it can no longer be ignored. Although there are ideas around that sites like Facebook can have a negative impact on society we are going to look at the positive side and how you can use this great social media tool to your businesses advantage. Facebook for business quotes “Over one billion people like and comment an average of 3.2 billion times every day". Doesn't it then make sense to create a business page and even use it as your main business website? Facebook provides 4 easy steps to follow to build a page. It's free and the possible “reach" of new clients and customers is incredible.

Small Business Worries?

Starting up your own business can feel like taking huge jump into the unknown…without a rope.

For a lot of new small business the worry, stress and sleepless nights come with the territory of a new start up. Small Business owners are faced with the constant anxiety about sales, budgets, bills, the economy, personal taxes, business taxes, family dependants, insurances, well the list is endless but the biggest worry by far is the uncertainty.

The Importance of Business Directories in 2013 Trends

According to James Burnes, in December 2008, every three seconds:

• 1 person buys a device to access the internet,
• 2 blogs are started,
• 3 YouTube videos are posted,
• 4 people signup to Facebook, and;
• 500 words are added to Wikipedia.

But hang on; that was back in 2008! So where are we now? Way past this! According to the Harvard Business School, the US e-commerce market is getting bigger and is already a significant US$200b as of December 2012. The market growth is driven by consumers becoming increasingly internet-connected and being more willing to purchase on-line.

10 Tips to Generate Warm Receptions With Cold Calls

Promoting a small business relies on more that populating the classifieds, although this is obviously essential, and free business advertising online (as an example) is now integral in how your customers find you.

Exceptional customer service will ensure repeat business from your existing customers, but finding new customers is also an essential aspect of organic growth. Of course, leveraging off existing customers by having them promote your goods and services (through your exceptional customer service) is one of the best referral methods, because it carries a high trust value.

Making Online Advertising Work for Your Business

We all know that the internet has become a major medium for advertising, especially free business advertising, and it is predicted that this medium will outstrip traditional mediums such as radio, magazines, newspapers and television.

Of interest is that research carried out in the UK (Value Click and IAB) shows that a person's relationship with the internet will largely depend on the age at which they first started using it. Trends indicate that younger audiences (those growing up with online media) are more open to digital / online advertising and are therefore more likely to turn to this medium when looking for products, goods and services, as compared to older generations.