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Promote Your Business With Google+

First of all, what is Google+? According to Martin Shervington who runs his own successful marketing business in the UK and the USA "Google+ is something different". For business, Google+ helps you attract new customers and to improve your relationships with existing ones by making it easier to connect with people who search on Google. When taken as part of the total Google offering, it provides a far reaching social network that helps your Google search engine rankings if you have a Google+ account. This is probably because Google are the king of "search". They have all the data to know what people are looking for, how they look and what results they like, which ultimately gives you market trends. Google+ brings people together through three simple tools (1) circles (similar to twitter lists); (2) communities (similar to Facebook Groups); and (3) hangouts or chatrooms with Skype calling capability.

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By Cary Rossetti, Managing Director at HirePulse on 04 November, 2013

Jack of All Trades Plays Hard to Get: Why?

Why is he playing hard to get? Not sure, but we know that Jack of all Trades is hard to get if you can't find him on the internet. He may still be relying on the phone book or print media, but this will not be enough to make him easy to find.

These days it is essential to be found online. With the ever increasing use of mobile devices, most potential customers will look online before they look anywhere else.

But don't think that having a web site will be enough, because it's not! You still need to market your business so that your customers can find you easily, which includes the use of social media and setting up advertising campaigns that link to your site. This is where HirePulse can help.

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By Christie Hardman, Public Relations Officer at HirePulse on 07 August, 2013

Business Advertising - Are You Doing it Right?

When General Motors introduced the Chevy Nova in South America, they apparently were unaware that "no va" means "it won't go." Eventually the company figured out why it wasn't selling any cars, so renamed the car in its Spanish language markets to the Caribe.

The American Dairy Association's huge success with its campaign "Got Milk?" prompted them to expand advertising to Mexico. It was soon brought to their attention though that the Spanish translation read "Are you lactating?"

Although advertising mishaps are amusing and make us laugh, it isn't something that you want your business labelled with. If you are spending time and money on advertising then you want to see results, right? ... more customers, more sales, and of course more money in the bank!

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By Christie Hardman, Public Relations Officer at HirePulse on 26 July, 2013

Why Every Small Business Should Have a Facebook Page

Love it or hate it, Facebook is here to stay. One Study has shown that it can be more addictive then alcohol or cigarettes.

Facebook certainly isn't for everyone but it can no longer be ignored. Although there are ideas around that sites like Facebook can have a negative impact on society we are going to look at the positive side and how you can use this great social media tool to your businesses advantage. Facebook for business quotes “Over one billion people like and comment an average of 3.2 billion times every day". Doesn't it then make sense to create a business page and even use it as your main business website? Facebook provides 4 easy steps to follow to build a page. It's free and the possible “reach" of new clients and customers is incredible.

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By Christie Hardman, Public Relations Officer at HirePulse on 31 May, 2013

Small Business Worries?

Starting up your own business can feel like taking huge jump into the unknown…without a rope.

For a lot of new small business the worry, stress and sleepless nights come with the territory of a new start up. Small Business owners are faced with the constant anxiety about sales, budgets, bills, the economy, personal taxes, business taxes, family dependants, insurances, well the list is endless but the biggest worry by far is the uncertainty.

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By Christie Hardman, Public Relations Officer at HirePulse on 29 May, 2013

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